iPad app Flipboard calls itself a "social magazine," a way to browse Facebook and Twitter content with the same breezy effortlessness you'd browse the pages of a favorite periodical.
I call it cool.
Link: http://reviews.cnet.com/8301-31747_7-20011197-243.html
Also checkout this link for a demo: http://www.youtube.com/watch?v=v2vpvEDS00o